Tecan Trading AG – Mediavuk – the media consultants

After more than 10 years we have decided to go new ways. Nevertheless, we leave this website active simply for us and our customer as a reminder. From now on we are Base4and want to climb new peaks with you.
Life is exciting.

Tecan Trading AG

Tecan is a leading global provider of automated laboratory instruments and solutions. Their systems and components help people working in clinical diagnostics, basic and translational research and drug discovery bring their science to life.

In under four decades, Tecan has grown from a Swiss family business to a brand that is well established on the global stage of life sciences. From pioneering days on a farm to the leading role their business assumes today – empowering research, diagnostics and many applied markets around the world.

  • Branding
  • Poster design
  • Roll-up banner
  • T-Shirt design
  • Memory game
  • Escape plan
  • Table sticker design
  • Ilustrations
  • Styleguide
  • GUI
July 2018
MAPlinx – Logo design

MAPlinx, Tecan’s next-generation OEM software platform has been designed based on fully
pre-tested modular building blocks. Guided by this idea, our inspiration was to show the symbol
of that connection. We used blue and gray colors to create harmony and balance.

March 2018
Magellan – Logo design

Magellan is the universal reader control and data analysis software from Tecan. It supports the
complete line of Tecan microplate readers enabling quick and easy measurements of samples.
We created a logo in a warm and bright color using recognizable typography.

February 2014
SparkControl – Logo design

The Spark multimode microplate reader platform offers solutions to suit virtually any life science research and drug discovery applications. Since we already had a square symbol as a landmark, spark inside this quadrate was expected because of the software’s name. The blue color was taken from the interface style.

April 2014
D300e Control – Logo design

The system’s powerful software combines advanced experimental design with intuitive operation. Since the  Tecan’s D300e Digital Dispenser is made for automatic dispense any volume into any well of any assay plate,  we created outlined and filled pear-shaped drops of liquid to symbolize software’s purpose.

June 2012
FluentControl – Logo design

Defined with a range of fresh color palette and strong sans serif uppercase letters. Fluent’s innovative design provides greater capacity and higher speeds for genomic workflows – in order to convey the meaning to the logo, we created a color wheel inserted into the quadrangle that will become a major landmark and symbol of Tecan’s software.

April 2013
Icon Poster design

Tecan wanted to have part of the software in their offices, so we created a poster of icons we used for interface design. Intensive colors and strong contrasts shined out thru the entire workplace.

March 2014
“Four Value” Poster design

Ownership, Trust, Innovation, Solution-oriented – Four main values for Tecan.

For the new version of poster, we kept the same idea but with some changes in design. We took red circle from Tecan logo and fulfill it with the light blue icons which are most used in.

May 2013
Roll-up banner

Life Science innovation roll-up banner closes the circle of “icon branding” print material. For their showroom, this was a real refresh and energy boom.

May 2017

In order to promote their company, Tecan hired us to create a corporate identity for flags that will be placed in front of their companies.
We included their marketing sign, which is already recognizable – colorful barcodes.

May 2014
FluentControl T-Shirt

Fluent Control – one of the most important software that Tecan has made deserve its own T-Shirt. They wanted it for the team who worked hard to get this software done. Now they have special T-Shirt with Tecan Logo symbol made of icons which they are familiar with.

November 2014
Christmas T-shirt

Designing for holidays is always followed by special inspiration. Like a Christmas, this T-shirt brought more joy, more happy feelings.

November 2014
New Year T-shirt

The entire year was followed with the new branding for Tecan. We made T-Shirt with the icons that have marked this year in Tecan.

March 2013
Memory game

We used a bunch of icons that already become a trademark of Tecan for something useful like a memory game but to keep it on a scientific level. Memory game for their team building was packed in the custom designed box.

June 2016
Door sign-orientation

Orientation in the building is on a high level in the Tecan company. We created a little bit futuristic door signs and building orientation plan in cooperation with Farbleitsystem.

November 2016
Table sign

Good enough, move on – Table sticker in a conference room, made to warn people on the rules they need to follow. Like entire Tecan branding, those signs are also colorful and consists icons to explain rules on a unique and memorable way.

May 2012

For a visual explanation of a text, we draw simple and distinctly illustrations. In the first place, it should be understandable for users. Illustrations were used in interface design and later implemented in Tecan software.

December 2013

In order to consolidate all the colors and fonts used for Graphical user interface, we created Styleguide for Tecan. It was important to follow their identity and that all the Softwares they made have the same sizes for each button, text or field. All of that for one reason – make Tecan recognizable on the market.

May 2012

SparkControl excels in handling routine or complex workflows. Whether you need to quantify a nucleic acid or automate an injection at a specific absorbance value, SparkControl works for you, freeing up more time for your research.

SparkControl User interface design was developed with detailed workflow and various scenarios. We pay attention to every detail in order to give the Users best experience and easy usage of Software. Designed for users at any skill level, SparkControl uses icon-driven, ‘drag and drop’ implementation.

Our main goal was a true simplicity

One-click applications streamline the most common assays, getting from sample to results faster than ever before. Designed for users at any skill level, SparkControl uses icon-driven, ‘drag and drop’ implementation. 

October 2013

According to the touch tools, we created an effortless complexity

Get instant access to applications and enjoy easy operation with SparkControl’s workflow-based interface. The software allows to easily translate to the protocol into a method that can be run or edited at any time.

May 2012

The Fluent® Laboratory Automation Solution is a powerful platform, yet FluentControl keeps it simple with TouchTools™, a dedicated operator interface on the touchscreen of the instrument itself.

We designed a User interface for One great software with two powerful interfaces.


FluentControl is designed to empower scientists to build, optimize, and maintain their own assays, without the need for computer programming expertise.

Users can simply drag and drop commands to create a protocol, and use the 3D editor to configure their worktable elements and labware.


May 2012

FluentControl is packed with features like Smart Commands, allowing you to program common tasks – such as distributing a reagent or transferring samples in replicate – with a single command.

The goal of the interface design was that the complexity of the application is not recognizable. The use of the application is very simple and intuitive. Also, the extensibility of the application is very simple. Thus, we have created a product that will continue to be an optimal application in the coming years.